Oct 09 2007
Two Easy Steps to Improve Ebook Sales: Don’t
Brian Clark over at Copyblogger posted some guidelines for improving the sales of an ebook. There really is only one guideline needed, and it’s left off this post. Here it is:
Two easy steps to improve your ebook sales!
Step 1: Sell a print copy.
Ste 2: Ditch the ebook.
Traditional eBooks aren’t going to sell well for at least 15 years. The resolution of a computer screen just isn’t as sharp as a real book. And an ebook doesn’t sit just to left of your keyboard (next to your task pad, pending folder and pen) when you’re working.
This isn’t to say that other edocuments can’t sell well. Brian aptly points out:
“The good news for people interested in making money from ebooks is that the ones that sell best are nowhere near 200 pages. In fact, you can often turn a sweet profit from a document that is only 10, 20 and up to 50 pages long, as long as those pages solve a problem that people will pay to have the solution to. “
Jakob Nielson does this successfully for usability reports and Planetizen sells a planning graduate school ranking this way.
There are still problems. Brian makes an excellent point about the legitimacy problem facing the ebook format:
“Plus, for any topic where there is already a